As the festive season approached, DB Hotels and Resorts wanted to launch a Christmas campaign that went beyond promoting festive menus. They were looking for a fresh, emotive concept, one that would capture the warmth and spirit of the season across their hotels’ restaurants and catering venues.

We developed the campaign concept “A Christmas to write about.” Built around the idea that some moments are not only memorable but worth writing home about, the concept reimagined the familiar phrase into a positive and emotive narrative. In a modern context, writing home can mean sending a message, posting online, or sharing a note with someone you care about, and that universal sentiment became the foundation of the campaign.

With the narrative defined, we transformed it into a fully realised multi touchpoint campaign. Together with our production partner, we produced a TV advert that captured the warmth and atmosphere of the season, supported by a dedicated photography production that provided a strong visual library for social and digital channels.

The same creative direction informed the design of all festive menu brochures, ensuring the visual language, tone and storytelling remained consistent across print, digital and on site materials.

To extend the idea further, the campaign was also activated on site through branded postcards placed throughout the hotels. Guests were invited to write about their experience and enter for a chance to win a weekend break, turning the creative concept into an interactive moment that encouraged participation and personal storytelling.

The campaign successfully reframed the holiday season for DB Hotels and Resorts, strengthening the brand’s festive presence and encouraging guests to see the dining and catering offering as experiences rather than simple meal occasions. “A Christmas to write about” elevated the overall seasonal marketing and reinforced a more distinctive and engaging brand perception.