The Neu Collective & Grana

The Neu Collective is a Malta-based hospitality group with a portfolio of hotels and dining destinations, including 115 The Strand, The Cumberland, Urban Rooms, Strand Suites, Regional Hotel and Grana restaurants.
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The Brief

The client was looking for a marketing partner to strategically elevate and manage their social media presence across their hotel and restaurant brands.

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Our Approach

We began by reviewing their existing content and identifying gaps and opportunities to strengthen their digital presence, then developed a strategic framework for their annual social media activity, including an ad strategy to support visibility and performance. From there, our team took over content creation, design and platform management, producing lifestyle photography, video content and reels that build brand storytelling across both the hotel portfolio and Grana restaurants.

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For Grana, we developed a series of tailored campaigns, from shaping the ideas and creative concepts to producing visual assets and running targeted ads, to boost visibility and drive bookings.

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The Impact

The new content strategy enhanced brand visibility, helping The Neu Collective strengthen its digital voice and increase engagement across both its hotel and restaurant brands.