The Malta Food Agency

The Malta Food Agency engaged our team to launch a marketing campaign promoting Festa Ikel Malti, a public event held at their premises to celebrate Maltese culinary heritage and the Agency’s role in supporting local agriculture and fishing. The campaign aimed to boost attendance while raising awareness of the importance of choosing and supporting local produce. Our objectives were clear: drive awareness and footfall, highlight Malta’s rich culinary traditions, and inspire community engagement in local food culture.

IMPACT was brought in to develop the campaign concept and build the event’s brand identity from the ground up. We managed every aspect of the campaign, from branding and creative design to strategy and execution. Our approach encompassed a wide range of marketing channels, including social media, influencer marketing, Google Ads, outdoor advertising, radio, and public relations. Additionally, we handled all on-site materials, such as signage and stall signs, ensuring a cohesive branded look throughout the event. By integrating both digital and traditional marketing efforts, we aimed to create a comprehensive, engaging experience that drove footfall and built lasting awareness for the Malta Food Agency and the Festa Ikel Malti event. 

The campaign led to a highly successful event, with thousands of attendees, marking a significant increase compared to the previous event. The turnout was overwhelming, making it a huge hit among the public. The boost in attendance demonstrated the effectiveness of the campaign and highlighted the growing popularity of Festa Ikel Malti, showcasing the event’s increasing importance in celebrating Maltese culinary traditions.