ST Microelectronics 

STMicroelectronics Malta was seeking an agency partner to roll out a major recruitment branding campaign designed to strengthen its position as an employer of choice. The goal was to attract new talent while reinforcing the company’s reputation as an innovative and people-driven workplace.

We partnered with the team at STMicroelectronics Malta to strengthen their employer brand through a campaign that reflected the company’s core values and innovative spirit. Our work included developing the campaign strategy, managing its rollout, and producing creative content across multiple platforms such as outdoor advertising, digital and print media, radio, content marketing and PR. The campaign placed employees at its core, celebrating them as the people shaping the future through their work and innovation.

The campaign was a success, reinforcing STMicroelectronics Malta’s position as a top-of-mind employer and achieving its recruitment and branding objectives.