Nespresso

Nespresso was seeking a strategic partner to support the successful launch of its brand in Malta and drive its marketing efforts over the years. This included developing and executing comprehensive marketing strategies, managing local brand positioning, and ensuring a strong market entry. IMPACT took full ownership of Nespresso’s marketing presence in the Maltese market, ensuring alignment with the brand’s global standards while adapting to the local market landscape.

From day one, the IMPACT team operated as a dedicated extension of Nespresso’s Malta division, supporting the brand’s continued growth and visibility across the island.

Our role covered full strategic and creative execution, including yearly marketing planning, social media management, in-store design, digital content, and online brand optimisation. We also drove email marketing, influencer collaborations, experiential events, and high-impact campaigns, ensuring every initiative aligned with Nespresso’s global identity while resonating strongly with local audiences.

We successfully drove the growth of the Nespresso brand in Malta, establishing a strong local presence over the years. Through strategic marketing, we increased brand awareness, customer engagement, and market share, solidifying Nespresso’s position as a leading coffee brand on the Maltese market.