Progett
The Brief
The client approached us ahead of launching the business, seeking complete brand development to establish a strong market presence. Our role was to build the brand from the ground up, from naming and visual identity to supporting the full setup and launch process.
Our Approach
Our team set out to build a brand that reflects Progett’s precision and professionalism in project management. The goal was to create a strong foundation for a new company entering a competitive market, one that communicates trust, structure, and attention to detail.
We began by developing a clear brand strategy to define positioning, key differentiators, and visual direction. From there, we created the brand name and designed a clean, modern logo featuring a custom wordmark and icon inspired by deconstructed elements of a project plan. These elements converge to form a cohesive whole, whilst subtly incorporating the letter “G” as a nod to the brand’s name.
The identity was then expanded into a full visual system, including a defined colour palette, brand elements, stationery, collateral, and social media templates.
The result is a brand that feels structured and contemporary, perfectly aligned with Progett’s promise to deliver every project from plan to perfection.
The Impact
The new branding provided Progett with a strong foundation to launch and grow the business, establishing a professional and credible presence from day one.
“From day one, their office felt like a welcoming space, and the staff’s inviting nature made me feel extremely comfortable. The team’s creativity truly stood out, especially in creating a logo and memorable name. What sets them apart is their expertise during the project, and their commitment afterward. They generously offered assistance in setting up my social media accounts, providing valuable extra services. I’m grateful for their ongoing support, and I wholeheartedly recommend their services to others.”
Kurt Scicluna | Founder & Project Manager